Essays --

Ratliff 1 Kohlten C. Ratliff Mrs. Bralock British Literature 12 December 2013 The Game of Baseball When you think about the game of baseball, you think about the most remembered baseball player Jackie Robinson because he stole more bases than I stole hearts. The game of baseball was created sometime in the 1800’s and has been played ever since. Baseball is a major sport and it is apart of a lot of the cultures in the world. The United States of America and Cuba are two of the top 2 countries that have a lot of players go to the MLB. The game of baseball was first played on sandlot and now is being played in huge stadiums that have large capacities. Baseball is a sport that can be watched for fun and doesn’t necessarily have to be played. There have been many names for baseball like Goal ball, Round ball, Fletch-ball, and Stool ball. Baseball is a cousin to Cricket because it involves two teams that alternate on offense and defense. Alexander Cartwright invented the modern baseball stadium in 1845 and he was from New York. New York is where a game called Town ball was created, traces show that it was a game similar to baseball. Cartwright got the idea of making money from people coming to watch players play on a field other than the street form Town ball. Alexander Cartwright is known as the founder of baseball because of his idea of turning Town ball into an organized sport. Ratliff 2 Traces of a game played with a bat and a ball dates back 2,000 years ago in ancient Egypt. Egyptians were crafty people and craved a stick out of stone and hit rocks with it. That game was a pharaoh’s favorite game to play and he was buried with it in his tome. When some researchers with into the pharaohs tome they found a... ...rough at him. When Jackie first went to the major league they call him names while he was playing and the pitchers where trying to hit him with the ball. When the American people saw how good a black man could play, more and more black people were allowed to join the major league. In conclusion baseball has become a big part to the society not only does it bring people together, but the people who actually love baseball enjoys to watch it. Baseball became an entertainment sport to people around the world and has many types like softball for girls. Some of the greatest minds are people who play baseball because you always have to think when playing it. There have been many legends in baseball that people look up to and inspire young people in the world today to want to learn about the game. Everyone can play it whether they play it professional or amateur.

Jefferson Davis and Abraham Lincoln as Wartime Leaders Essay

There are both similarities and differences between President Abraham Lincoln, leader of the Union, and Jefferson Davis, President of the Confederate States, as leaders during the conflict of the Civil War. These two war heroes lived parallel lives at birth. Both native Kentuckians, Abraham Lincoln was born February 12th, 1809 in Hodgenville, Kentucky and Jefferson Davis was born June 3rd, 1808 in Christian County, Kentucky. Both Lincoln and Davis were born in a log cabin and each moved away from Kentucky at a young age and grew up in a different state. Lincoln moved to Indiana when he was seven and grew up on the edge of a frontier. Davis also moved away from Kentucky as a small child and grew up in Mississippi. Early in life, Abraham Lincoln and Jefferson Davis followed similar paths however their educational experiences were very different. Lincoln had little formal teaching; however he read avidly having taught himself. Jefferson Davis, on the contrary, had a very good formal education. He attended Transylvania University in Kentucky until he was sixteen when President Monroe appointed him to a military school. He successfully graduated from West Point military academy as a Second Lieutenant. Davis’ first active service was in the United States Army in the Northwest which lasted for six years. He was involved in several battles in the Black Hawk War of 1832 as leader of his regiment. Correspondingly, Lincoln got into the military by enlisting as a militia captain during the Black Hawk War defending the state of Illinois. As the militia captain, Lincoln made an honorable and respected name for himself however he did not see any combat during his brief time in the Illinois militia. Although they got their starts in military service very differently, Lincoln and Davis were both directly involved in the military before they were pulled into the political scene. Politically, Lincoln found a home with the Whig party where his vision for the nation focused on improving all aspects internally, including commerce, industry and transportation. He would concentrate on these ideals until the 1850s when he accepted the fact that slavery was contributing to the downfall of America (â€Å"Abraham Lincoln – Early Political Career†). Davis, on the other hand, spent a good deal of time reading about political philosophy and political economy, and entered as a Democrat. His logical approach to the difficulties facing the nation focused on the rights of the states, an ideal which he held for his entire political career (NNDB). The differences in their political backgrounds and military beginnings helped to shape these men into the leaders they grew to be during the Civil War. After the Black Hawk War, Jefferson Davis married Miss Knox Taylor, Zachary Taylor’s daughter, and resigned from the army. In contrast, Abraham Lincoln studied law and campaigned for Illinois State Legislature after the war. Lincoln met and soon after married Mary Todd in Springfield, Illinois where he was studying to become a lawyer. He became an attorney in 1836 when he obtained his license to practice law. Lincoln was a successful and fantastic lawyer who presented a massive amount of knowledge about the law and had an impeccable way with his speech. Even so, he was not elected as a State Legislator the first time he ran, and it was not until his second time running that he won, and in 1834 served as a Whig. Jefferson Davis, however, led a dramatically different life during the years following his first military service than Lincoln. Three months after marriage, both he and his spouse, Knox, acquired malaria and unfortunately his wife did not make it. Davis, now a widower, retired to a plantation in Mississippi where he supervised the production of cotton and studied political science. In 1843 he came to the great conclusion that he should put his diligent studies to use and enter the political field. Davis ran for the Mississippi House of Representatives as a Democrat, but lost the election in his first attempt, similar to Lincoln.

How Has Music Marketing Changed over the Years and Where Does the Future of the Music Press Lie? Essay

In this day and age, technology is developing so rapidly that changes are occurring all across the board. Faster internet, digital photography, and interactive programs are all making advertising and marketing much easier in the ever expanding world of consumerism. With all these new advances, there are bound to be numerous changes. The music industry is a relatively modern concept. It originated from word of mouth and paper publications back before computers were even thought of. Many people nowadays act for the music press themselves by creating their own blogs/podcasts etc from their own music knowledge they have gained from websites and magazines. Although there are many technology based music industries there are still some simple publications that are still popular even though they have been around for the past 50 years such as NME magazine. As the music press progressed specific music genre specialisms such as Kerrang and TOTP have been introduced. Also, advertising elements such as billboards and posters still catch our attention as we are walking or driving past one. An eye catching mise en scene or new pictures of our favourite bands induce us to stop what we are doing and take notice in what they are doing or promoting. This shows how the music press operates according to the basic principles of advertising. For example A. I. D. A. The awareness is raised through apple symbols and artists which we trust to admire, acting as form of celebrity endorsement for the reader or viewer. The press follow the interest in an artist by using aesthetically pleasing photos of them making us aspire to look or be like our idols in the music industry. We cant help to desire to follow our favourite artist on twitter to get all the up to date gossip and information on them. We then take action by buying CD’s, gig tickets and merchandise in order to support our favourite bands but also as we aspire to fit in to the changing society. We do what is ‘the thing’ to do at the time. This relates to Maslow’s Hierarchy of Needs as group and self identity relate to our choices in music and say a lot about us as individuals. There are still many advantages of buying a traditional magazine in today’s society. You can pick it up anytime and take it anywhere with you. You know all the information will be reliable and trustworthy. Free CDs/booklets and posters are one of the biggest advantages. People are most likely to by a magazine with a freebie other than any other one. Since technology became so popular, the most common music marketing for music was magazines. People would go out and spend their hard earned money on a magazine which would fill them in and keep them updated on everything to do with their favourite genre of music. It was for some people the only way to find out about new information on their favourite bands etc. However, over time as technology has developed, new marketing ways have been introduced which are pushing music magazines to the back of the line. These new ways are quicker, cheaper and easier for people which is why they are becoming more popular. In the mid 1990’s things started to change. The advent of the Internet allowed music fans to change the way they consumed music. And as technology advanced, the music business began to rethink (or in some cases were forced to rethink) the tools they used to market music to consumers. For reasons both good and bad, the Internet has given nearly all consumers more information than they would get from things like magazines or the radio for free, which means that people wont bother spending their money buying a magazine. Online music magazines/websites have the opportunity to make more money from advertising etc. If things continue developing in this way, the future of the music press will all be technology based. Eventually music magazines wont be making enough money and will be taken off the shelves and more and more industries will be online based. What is certain is that the future of the music press will be tied to the idea of sharing ideas online and through word of mouth. Blogs like network. youthmusic. org. uk, viral marketing through facebook where artists have a bigger fan base will develop and expand.

Ramsey S. Cotron

ORTHOPEDIC CONSULTATION Patient Name: Ramsey S. Cotron Patient ID: 023672 DOB: 03/15/—- Age: 2 Sex: Male Consultant: Jessie D. Smith, MD, Orthopedics Requesting Physician: Reed Phillips, MD, Pediatrics Date of Consult: 10/01/—- Reason for Consult: Infected Finger. HISTORY: Ramsey is an otherwise healthy 2-year-old Lebanese child who had an injury to the distal failing of his right middle finger the day prior to being seen. The patient is left-hand dominant. The patient was brought to Dr. Phillips of Pediatrics secondary to worsening redness as well as infection of the nail bed.Orthopedics consult was requested on 09/30/—- for possible paronychia. The patient at that time was having no fevers or chills and he was tolerating his antibiotic regiment well. PAST MEDICAL SURGICAL HISTORY: None other than circumcision shortly after birth. BIRTH HISTORY: Normal full-term vaginal delivery. FAMILY HISTORY: Non-contributory. SOCIAL HISTORY: Patient lives with his mother and a sibling, Father deceased. PHYSICAL EXAMINATION: Ramsey is alert, oriented, playful, and in no apparent distress. The patient does have erythema surrounding the tip of his right distal failings, middle finger. There is mild purulent from the area.The area is minimally tender to palpation. The nail appears to be lifting off from the nail bed itself. He has good capillary refill and has good flexion and extension of that finger. (Continued) ORTHOPEDIC CONSULTATION Patient Name: Ramsey S. Cotron Patient ID: 023672 Date of Consult: 10/01/—- Page 2 ASSESSMENT: This is a 2-year-old male with paronychia. PLAN: Follow up with me at 9am tomorrow. Mother was given my pager number should the patient’s condition worsen overnight. I will be in touch with Dr. Phillips. _______________________ Jessie D. Smith, MD, Orthopedics JS: D:10/01/—- T:11/14/2012 C: Reed Phillips, MD, Pediatrics

Marketing of Banking Services

Marketing scope in banking sector should be considered under the service marketing framework. Performed marketing strategy is the case which is determination of the place of financial institutions on customers’ mind. Bank marketing does not only include service selling of the bank but also is the function which gets personality and image for bank on its customers’ mind. On the other hand, financial marketing is the function which relates uncongenitalies, differences and non similar applications between financial institutions and judgement standards of their customers.The reasons for marketing scope to have importance in banking and for banks to interest in marketing subject can be arranged as:Change in demographic structure: Differentiation of population in the number and composition affect quality and attribute of customer whom benefits from banking services.Intense competition in financial service sector: The competition became intense due to the growing international banking perceptiveness and recently being non limiting for new enterprises in the sector. Increase in liberalization of interest rates has intensified the competition.Bank’s wish for increasing profit: Banks have to increase their profits to create new markets, to protect and develop their market shares and to survive on the basis of intense competition and demographic chance levels.SERVICERecently, banks are in a period that they earn money in servicing beyond selling money. The prestige is get as they offer their services to the masses. Like other services, banking services are also intangible. Banking services are about the money in different types and attributes like lending, depositing and transferring procedures. These intangible services are shaped in contracts. The structure of banking services affects the success of institution in long term. Besides the basic attributes like speed, security  and ease in banking services, the rights like consultancy for services to be compounded are also preferred.PRICEThe price which is an important component of marketing mix is named differently in the base of transaction exchange that it takes place. Banks have to estimate the prices of their services offered. By performing this, they keep their relations with extant customers and take new ones. The prices in banking have names like interest, commission and expenses. Price is the sole element of marketing variables that create earnings, while others cause expenditure. While marketing mix elements other than price affect sales volume, price affect both profit and sales volume directly.Banks should be very careful in determining their prices and price policies. Because mistakes in pricing cause customers’ shift toward the rivals offering likewise services. Traditionally, banks use three methods called â€Å"cost-plus†, â€Å"transaction volume base† and â€Å"challenging leader† in pricing of their services.DISTRIBUTIONThe complex ity of banking services are resulted from different kinds of them. The most important feature of banking is the persuasion of customers benefiting from services.Most banks’ services are complex in attribute and when this feature joins the intangibility characteristics, offerings take also mental intangibility in addition to physical intangibility. On the other hand, value of service and benefits taken from it mostly depend on knowledge, capability and participation of customers besides features of offerings. This is resulted from the fact that production and consumption have non separable characteristics in those services.Most authors argue that those features of banking services makes personal interaction between customer and bank obligatory and the direct distribution is the sole alternative. Due to this reason, like preceding applications in  recent years, branch offices use traditional method in distribution of banking services.PROMOTIONOne of the most important element of marketing mix of services is promotion which is consist of personal selling, advertising, public relations, and selling promotional tools.PERSONAL SELLINGDue to the characteristics of banking services, personal selling is the way that most banks prefer in expanding selling and use of them.Personal selling occurs in two ways. First occurs in a way that customer and banker perform interaction face to face at branch office. In this case, whole personnel, bank employees, chief and office manager, takes part in selling. Second occurs in a way that customer representatives go to customers’ place. Customer representatives are specialist in banks’ services to be offered and they shape the relationship between bank and customer.ADVERTISING Banks have too many goals which they want to achieve. Those goals are for accomplishing the objectives as follows in a way that banks develop advertising campaigns and use media.1. Conceive customers to examine all kinds of services that banks offer 2. Increase use of services 3. Create well fit image about banks and services 4. Change customers’ attitudes 5. Introduce services of banks 6. Support personal selling 7. Emphasize well serviceAdvertising media and channels that banks prefer are newspaper, magazine, radio, direct posting and outdoor ads and TV commercials. In the selection of media, target market should be determined and the media that reach this target easily and cheaply must be preferred.Banks should care about following criteria for selection of media.1. Which media the target market prefer 2. Characteristics of service 3. Content of message 4. Cost 5. Situation of rivalsAds should be mostly educative, image making and provide the information as follows:1. Activities of banks, results, programs, new services 2. Situation of market, government decisions, future developments 3. The opportunities offered for industry branches whose development meets national benefits.PUBLIC RELATIONS Public relati ons in banking should provide;1. Establishing most effective communication system 2. Creating sympathy about relationship between bank and customer 3. Giving broadest information about activities of bank.SELLING PROMOTIONAL TOOLSAnother element of the promotion mixes of banks is improvement of selling. Mostly used selling improvement tools are layout at selling point, rewarding personnel, seminaries, special gifts, premiums, contests.DEVELOPMENT IN MARKETING SCOPE AT THE ASPECT OF SERVICE MARKETINGMarketing scope develops day to day. These developments carry special significance for service sector in which customer and service producer interact closely.INTERNAL MARKETINGEspecially in service sector like external relations, internal relations also have significance. It requires finding and keeping successful personnel.For personnel of the organization to be considered their own goals and  service situation, values of the organization are sold to them. The communication techniques c arried out for customers are also performed for the personnel in internal marketing and this two techniques go together. For example, the ads that aim creating firm’s image should be prepared with regarding to audience which is composed of firm’s personnel.NETWORK MARKETINGThis approach takes the organization as a sequence which involves producer and customer that market services to each other in the organization. In this structure, the activities of departments that compose organization would be more focused on market. This will also affect the structure of organization.RELATIONSHIP MARKETINGIt was mentioned that close relationship was established between producer and customer in service sector. In addition to this, life cycle of a customer relationship was also mentioned under the product outline.According to the researchers, maintaining the relationship for extant customer increases the profit of firms. It should be emphasized that this fact has an importance for se rvice sector.Life cycle of a customer relationship is composed of three stages. At the first stage, firms try to be well known and to acquire new customers. At the second stage, the connection between customer and firm has been achieved. During the stage, firms intensified their activities on acquired customers and both of them promises mutually. At the third stage, these promises are accomplished and the service is consumed. During the stage, firms face â€Å"Reality Instants† which could possibly achieve satisfaction of customer and continuous relationship. This could be also true for second stage. So, these instants should be managed successfully. Implementation of close relations with customer successively and true applications at reality instants could not be accomplished by responsibilities of a marketing personnel.Besides, it should be remembered that consumption and production of service are closely interrelated. At this context, marketing should have role not  only in production-consumption between instants, but also at points that these intersect. In this case, 4P that was mentioned at second section would be insufficient. So, we could divide service marketing into two parts as specialist function (marketing mix, marketing researches) and marketing function buyerseller interactions)Efforts in first stage in which customers are not so clear, at the customer relationship life cycle could be minimized for lasting customers. This is achieved by successful customer relations. In this approach, marketing may be defined as; â€Å"Marketing is for establishing, keeping, developing relationship with customers in a manner that profit is got (especially in long term). So, objectives of two relevant sides would be achieved. This would be accomplished by shared promises and carrying out the promises.†

Health and Social Essay

Check the suitability of an individual’s clothing and footwear for safety and mobility. When I go into a client’s house on a morning I get out clean clothes for that day for the client to put on, as I get the clothes out I check that the clothes are in good condition and that the clothes are the right size for the client. I recently went to dress the client, I went to put some trousers on the client but the trousers were too small so I explained to the client that these weren’t suitable as she would be uncomfortable all day so I looked for a bigger pair of trousers for the client to wear. I got a bigger pair of trousers out and they fit ok. 2.4 check the safety and cleanliness of mobility equipment and appliances. I went into a client’s house where the client uses an electric hoist, the hoist was plugged in on charge I took the hoist off charge and made sure the remote buttons worked correctly as they should and they did, I went to put the sling on the cli ent and noticed a dirty mark on the sling, the client has a spare sling so I put the dirty sling in the wash and used the clean sling, then carried out the rest of my call. Give feedback and encouragement to the individual during mobility activities. One of the clients I go to uses a Zimmer frame and recently had a fall so she is less confident at working. I assist the client to stand up and hold the Zimmer frame I then guide the client by holding her back to keep her steady on her feet, I talk to client while she’s walking encouraging her to take it slowly and steady, this makes her feel better as she’s not being rushed. I guide the client by telling her to move one foot at a time and when she reaching the dining room and sits down, she tells me that she will get better at walking I say to the client that she has done really well and that all she has to do is take her time and not rush it. Support the individual to prepare to eat and drink, in a way that meets their personal needs and preferences. I went into the clients house for their lunch call, the client is unable to prepare or make the meal for themselves, I take out a selection of meals for the client to choose from, the client chooses a meal and I make it for them, I ask the client what drink he would like and I make it, while the lunch is cooking I support the client to walk through to the kitchen table where he eats his meals. I make  sure he his comfy, he gets his own cutlery from the table and puts a napkin on his shirt. I then serve lunch. Adapt support in response to an individual’s feedback or observed reactions while eating and drinking. I went into a client’s home and prepared the meal of their choice, I served the meal. I client is very independent and likes to feed themselves however the client was struggling to use a folk as the food kept falling off, I suggested if the client wanted to use a spoon and the client agreed. The client was then still struggling so I offered my help to the client, I put food on the spoon for the client to just pick up and eat off the spoon, the client still had their independence as they were still feeding themselves. Encourage an individual to communicate their needs, preferences and personal beliefs affecting their personal care. I went into a client’s house for their morning call to help wash and dress, I assist the client into the bathroom, the client then tells me she can manage to wash herself she just needs me to wash her back, the client fills the sink and starts to wash herself, I say to the client do you want me to make your bed while your washing yourself she replies yes, so I go and make the bed I also do this to give the client some privacy, then client then calls me to say she’s ready for me to wash her back so I do this, I support her into the bedroom to get dressed I go to put her bra on but she stops me and says she does it a different way, I then support her getting the rest of her clothes on. Ensure room and water temperatures meet individual needs preferences for washing, bathing and mouth care. I ran the bath for a client and made sure the water wasn’t too cold or too hot the client got into the bath but he prefers the water to be quite hot so he asked me to put the hot tap on for a bit which I did then client told me to turn the tap off when he felt the water was suitable for him which again I did. A client required mouth care the client was able to respond to me so I asked the client how they would prefer the water either cold or cooled boiled water they prefer cold so I got this for them then carried out giving them mouth care. Ensure toiletries, materials and equipment is in reach of the individual. When  giving the client a bath he can manage to wash himself, while running the bath I get out all the toiletries he uses and put them in a suitable place for him to reach them while he’s in the bath. Dispose of food waste promptly and safely. At a client’s house I made homemade mince and potatoes, with all the peeling from the carrots and potatoes and put them into the kitchen bin them emptied the kitchen bin into the outside bin. Store different types of food and drink safely. I went into a clients house and a family member had just arrived with some shopping, I put the shopping away making sure all the frozen stuff went into the freezer and all the chilled stuff in the fridge, there was some raw meat which I placed on the bottom shelf in the fridge. All tinned food was placed in the cupboard in the kitchen. Support an individual to understand factors that contribute to good personal hygiene. I went into a clients home to support with personal care. The client is still very independent and only requires support when needed. The client went into the bathroom and started filling the sink with water and got the wash bag ready, I checked the water was at a right temperature, I mentioned to the client that the water was quite cold and suggested putting more hot water in as this will give a better wash, the client agreed and started to carry out the personal care. I reminded the client to use the soap to make her feel clean properly, the client got washed and dried and applied talc and deodorant to herself. Address personal hygiene issues with the individual in a sensitive manner without imposing own values. I went into a client’s home to carry out personal care, the client is bed bound and requires full support with personal care, I greeted the client and told him I was going to give him a wash and freshen him up into clean pjs, the client refused and said he wasn’t dirty, i said to the client that he hadn’t a wash for the past 2 days and that he had his breakfast around his mouth, the client then agreed to wash and get freshened up, I told the client that its important to wash regularly as it could affect his skin if its not cleaned regularly. Support the individual to develop awareness of the effects of poor hygiene on others. While I was giving personal care to the man I was explaining to him the effects of poor hygiene, I explained that its important to wash daily and to change clothes daily, I also mentioned when using the toilet to wash hands after as it spread germs and that it wouldn’t be nice for others to catch germs. Support the preferences and needs of the individual while maintaining their independence. I went into a clients home to support with personal care, it was my first visit to the clients home, the client showed me to the bathroom where she would get washed, I filled the sink up for the client as she only wanted a full body wash, the client then ask me to put some body wash into the water as this is what she prefers to wash with, which I did the client then got ready to wash I asked the client if she needed any help the client said she could manage but let me wash her back as she couldn’t reach.

Finance Project Case Study Example | Topics and Well Written Essays - 750 words

Finance Project - Case Study Example The PPP on the other hand stipulates that identical products should sell at a common price when the conversion is done in the same currency. Changes in the prices in local currency due to inflation should be counteracted with an adjustment in the exchange rate to level the relative prices (Sercu, 2009). In the above case, Mr. Bozarth should use the Interest Rate Parity Theorem as follows: b) The board can decide to either invoice in home currency only, that is, undertaking only those transactions denominated in the home currency, or engaging in transactions denominated in stable foreign currencies such as the Dollar and Sterling Pound. They may also use of leads or lags. Use of advance payments or delayed payments. The company will benefit from expected exchange rate fluctuations by properly timing of its payments and receipts (Madura). The use of natural hedge by considering opening a foreign currency account to eliminate the risk of exchange movements and provide a suitable option if a client insists on billing in their currency. Forward Exchange Contract; The company can enter into an agreement with a bank to buy or sell a given amount of foreign currency at a specified date and rate. Money market Hedge can also be used where the company establishing a foreign currency obligation or asset by investing or borrowing in that foreign currency to match an existing liability or asset respectively in that currency (Madura,2011). Use of futures. the currency futures are bought or sold and losses arising due to foreign currency fluctuations on the actual transaction is matched by gain or loss in the future transaction. Under futures contracts, the parties come to an agreement to buy or sell an asset at a given fixed rate called the delivery price at a given date. The exchange rate might fluctuate either positively or adversely during this period to the date of payment but the pre-agreed rate will be used in